Ep.25 - Dude, Where's My Audience?

Tim and Kyle review recent listener data and how it should motivate you to double-down on content research designed to build your audience.

Episode at a Glance:

• U.S. podcast audiences have grown to 62 million listening weekly.
• For the first time, more than half (51 percent) of the U.S. population has listened to a podcast, up from 44 percent last year.
• 144 million people, or 20 million more people than just a year ago, have listened to a podcast.
• With all these people now listening, what are you doing to make sure they are listening to YOU?

What did we learn?

• Finding your Ideal Listener - When you figure out your topic, it leads you to online sources. Online sources lead you to people interested in that topic. These people? They are your potential future listeners.
• Define Your Ideal Listener - Refine your ideal audience thinking down to some specific details.
• Find Your Flock - Where there are two or more people interested in something, you can find something built around it (e.g. books, magazines, blogs, websites)
• Sort Your Flocks - When you find a flock, evaluate each flock by lurking with a purpose and learning up-to-the-minute dialog about your flocks.
• Expanding the Search- Choose active or recent discussions, statements, articles, or posts that best represent a point of view about your topic.
• Qualifying your Sources - Content Walking - Active issues, complaints, controversies, problems, and interesting points of view you find.
• Bird Watching with Purpose - Once you start reviewing, searching, collecting and visiting these flocks, my hope is that you will continue to revisit them over and over again until it becomes a habit.
• Go Do the Work - At one point you have to just take what you have and start podcasting so that you can learn what your audience likes and doesn't like.

Additional Reading:

• Marketing Land: U.S. podcast audiences keep growing, 62 million listening weekly
• Convince & Convert: The 14 Critical Podcast Statistics of 2019
• Top 7 Strategies: How to grow your podcast audience

Shout Outs:

• Happy 14th Podiversary to Dave Jackson and the School of Podcasting

Industry Predictions:

• Read our growing list of podcast industry predictions for 2020!

Podwrecked is an extension of:

• Gagglepod - Life's too short for Bad Podcasts
• Virginia Podcasters Association (VAPODA) Monthly Meetup for learning how to podcast and network with other podcasters!

Audience Challenge:

• TODO: Way-Back Music
• TODO: Prediction Music

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• Email Us: podwrecked AT GMAIL DOT com
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Podwrecked is a Gagglepod production. Learn more at gagglepod.com.