Special guest, Jeff Webb, the founder of UCA and Varsity Spirit, shares his journey from being a high school and college cheerleader to managing NCA and ultimately building his own cheerleading empire. He offers behind-the-scenes stories of founding UCA, overcoming challenges, and witnessing the sport’s evolution over the years. The conversation touches on the international growth of cheerleading, the push for Olympic recognition, and the critical focus on safety. Jeff also reflects on the joy he’s found in his career and his ongoing passion for advancing the sport globally.