Joe and Tom welcome Beth Marshall, Senior Director of Marketing and Communications for Augusta National. Beth details her career and the evolution of his career through working at organizations like the Atlanta Braves.  She speaks to what excited her Augusta. Beth discusses the size of her staff, and gearing up for an event like the Masters. She also discusses Augusta’s relationship with different media outlets, the process of finding media, the use of social media, and the multi-view access to content that has proved successful for Augusta. Beth also talks about the biggest challenges to her job and her communications team at Augusta. The CUSP Show is a production by the faculty of Sports Management at Columbia University. You can get in touch with the program on Twitter @CU_SPS_Sports and Instagram @cu_sps_sportsmanagement. The CUSP Show is hosted by Joe Favorito (@Joefav) and Tom Richardson (@ConvergenceTR). The show is produced by Mike Schretter’25 (@mikeschrett1), LJ Holmgren (@LJ_Holmgren), and Danny Hagenlocher (@DhColumbiaSPS), with Mike Schretter’25 and Lissa Ruiz managing social media efforts.

Links: 

https://www.linkedin.com/in/beth-marshall-sportscommunications/overlay/about-this-profile/

X: https://x.com/atlsports?lang=en 

Sports Management Conference: https://www.eventbrite.com/e/2024-columbia-university-sports-management-conference-registration-942111369467?discount=EBStudent24